Serving Cumming as Your Guide to a Healthier, Happier Self

Our Story

Lanier Strength & Conditioning was established in December of 2009. We started in an 800-square-foot shop with just a handful of friends and some lofty dreams that we could change the way people thought about fitness. After seeing multiple physical transformations through the CrossFit workouts and a Zone/Paleo style diet, we knew there was something special to this program.

Our passion for CrossFit grew even stronger as we noticed the mental and emotional effects it had on people. The workouts were hard — sometimes unbearable — but we were a team and we battled it out together and bonded from it. Over time we could see the confidence, camaraderie, and genuine care for our fellow athletes grow more and more each day.

In the beginning, we thought we were just selling fitness, but in reality we were developing relationships, building self-confidence, overcoming insecurities, forging grit, and learning empathy. On top of all the dramatic physical transformations, the mental transformations were by far the most gratifying. Our mission was simple: transform one life at a time.

In 2011, we moved into our commercial location in Cumming. As we approach our second decade, our vision for the future remains the same — we are in constant pursuit of excellence in all that we do and will always strive to improve our program.

Our community of athletes at Lanier Strength & Conditioning are second to none. They are some of the most caring and supportive people you will ever meet. We value every relationship we get to have with all our athletes and are grateful to have them in our lives.