Privacy Policy

Name: Lanier Strength & Conditioning
Address: 1490 Ventura Dr Bldg A, Cumming, GA 30040, US
Telephone: (678) 630-3766

Effective Date: June 23, 2026

Mandarae Strength and Power LLC, operating as Lanier Strength & Conditioning (“Lanier Strength,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit lanierstrength.fit, use our member website or mobile application, contact us, sign up for or participate in our programs, or receive text messages from us.

1. Information We Collect

We may collect information you provide directly to us, including:

Name, email address, mailing address, mobile telephone number, and other contact information
Account login information and member profile information
Membership, program, class reservation, waitlist, attendance, purchase, billing, and payment-related information
Communications you send to us, including support requests and messages
Information you provide in connection with fitness programs, coaching, waivers, or membership administration
Mobile number, SMS consent status, opt-in and opt-out records, and messages sent to or received from your mobile number

We may also automatically collect limited technical information when you visit our website or use our member services, such as device type, browser type, IP address, pages visited, and interactions with our website.

2. How We Use Information

We may use information we collect to:

Operate and improve our gym, website, member services, classes, events, and programs
Create and manage member accounts
Process registrations, purchases, payments, reservations, waitlists, and membership-related requests
Communicate with you about your account, classes, schedules, waitlists, closures, events, gym news, and customer support matters
Send promotional, event, program, or marketing communications when you have chosen to receive them or where otherwise permitted by law
Protect the security and integrity of our services, prevent fraud, and comply with applicable legal obligations
Maintain records of SMS consent, opt-out requests, and other communication preferences

3. Text Messaging and SMS Communications

Lanier Strength may send text messages to members and prospective members who have provided valid consent through our website, member account, mobile application, or another approved opt-in method.

Text messages may include:

Class reservations, waitlist openings, and attendance-related notices
Schedule changes, weather closures, and gym operational announcements
Membership, account, payment, and customer-service communications
Announcements about gym programs, events, seminars, promotions, and special opportunities

Message frequency varies. Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP to a message from us. For help, reply HELP or contact us using the information below. After opting out, you may receive one confirmation message. You may reply START to resume messages after opting out.

Consent to receive text messages is not a condition of purchasing any goods or services from Lanier Strength.

We use service providers, including WODHOPPER and communications providers, to help manage member accounts and deliver messages on our behalf. These providers may process information only as needed to provide services to Lanier Strength.

We do not sell, rent, or share mobile telephone numbers, SMS opt-in data, or SMS consent with third parties or affiliates for their own marketing or promotional purposes. Information may be shared with service providers that support our operations, including customer service, account management, and message delivery, solely to perform services for Lanier Strength.

4. How We Share Information

We may share information:

With service providers that help us operate our business, website, member-management platform, payment processing, communication tools, security systems, and customer support
With coaches, staff members, and contractors who need the information to provide services to you
When required by law, legal process, court order, subpoena, or government request
To protect the rights, safety, property, and security of Lanier Strength, our members, staff, or others
In connection with a merger, acquisition, reorganization, sale of assets, or similar business transaction

We do not sell personal information in exchange for money.

5. Cookies and Similar Technologies

Our website may use cookies, analytics tools, and similar technologies to operate the site, remember preferences, understand website use, improve functionality, and help protect against fraud or misuse.

You may be able to adjust your browser settings to limit or reject cookies. Some parts of our website may not function properly if cookies are disabled.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and protect our rights.

SMS consent and opt-out records may be retained as required for compliance, recordkeeping, and dispute-resolution purposes.

7. Your Choices

You may:

Update certain account information through your member account or by contacting us
Opt out of promotional emails by using the unsubscribe link in the email
Opt out of SMS messages by replying STOP
Request access to, correction of, or deletion of certain personal information, subject to applicable law and our legitimate business and legal recordkeeping needs

8. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our website and services are not directed to children under the age of 13 without parent or guardian involvement. We do not knowingly collect personal information from children under 13 without appropriate consent. A parent or legal guardian should contact us if they believe a child has provided personal information without authorization.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the Effective Date above. Your continued use of our website, member services, or SMS program after an update means you acknowledge the revised policy.

11. Contact Us

For questions about this Privacy Policy, our SMS program, or your personal information, contact:

Lanier Strength & Conditioning
Mandarae Strength and Power LLC
1490 Ventura Dr Bldg A
Cumming, GA 30040

Phone: (678) 630-3766
Email: [email protected]